Thales Teixeira is an Assistant Professor in the Marketing Unit at Harvard Business School. He holds a Ph.D. in marketing from the University of Michigan. He earned a bachelor’s degree in business administration and master’s degree in statistics at the University of São Paulo, Brazil. Before his academic career, Professor Teixeira was an independent quantitative marketing consultant to technology and financial services companies, among them Microsoft, HP, and Prudential.
Professor Teixeira’s research domain comprises advertising and the economics of attention, particularly within TV and Internet videos. With developments in information technology and telecom, videos, both commercial and non-commercial, will be more pervasive in many instances of our daily lives. Thus, discovering how to communicate effectively through videos will become increasingly more important over time. He is also a proponent of using eye and facial expressionstracking technologies to engineer the design of video communications moment-to-moment, in order to attract and retain viewer attention.